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Introducing sports is always a pleasure and bringing yet another sporting activity to the people is exciting. Sharing his views on the campaign, Singh said, “It is great to be a part of this campaign. Rummy also requires skills like focus, concentration, practice, quick thinking, strategic thinking, and planning as any other game.” Through this campaign, we are trying to bring Rummy equal to other sports & move out of the space of gaming. “Our aim is to give every player a premium and hassle-free rummy-playing experience on our website, android, and iOS Apps.
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We are the only ISO 9001:2015 certified gaming platform, which ensures a safe, and secure gaming ecosystem for our players.
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We want to debunk myths surrounding the sport, make it accessible and foster a community of professional rummy players and encourage more players to sign up. Speaking on the launch of the campaign, Amit Kushwaha – Head Brand Strategy – Gameskraft, said, “At Rummy Culture our constant endeavor has been to change the way rummy is perceived. The GamesKraft-owned portal aims to propagate the idea of bringing rummy at par with other competitive sports and move it out of the ambit of gambling. The campaign slogan, “Champions yahan bhi bante hain, Rummy Culture, Champions ka culture,” aims to promote rummy as a skill game. Rummy Culture has signed up the former Indian off-spinner Harbhajan Singh as a brand ambassador for this campaign to break the taboo surrounding the card game.
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The VP of My11Circle, Saroj Panigrahi, commenting on the new collaboration, said, “ As we prepare for yet another exciting cricket season, we are delighted to welcome Ajinkya Rahane – one of the coolest and most courageous batsmen in international cricket, to the My11Circle family.” Spin King Harbhajan Singh Headlines Rummy Culture’s “Champions” CampaignĪhead of the cricket season, Rummy Culture has launched it’s “Champions” campaign featuring several notable sports personalities, including cricket legend Harbhajan Singh. Rahane’s appointment is an aptly timed move by the brand ahead of the start of the IPL season on April 9. The brand signed on Saurav Ganguly as its brand ambassador the same year, in May. My11Circle was launched on January 19, 2019, by Play Games 24×7 – the parent company of leading rummy brand, Rumm圜ircle. “The passion and love of cricket fans for the sport is the biggest strength of the game…I am delighted to collaborate with a brand, which is committed to making cricket fans feel special,” he added. He underlined that fantasy cricket has gained immense popularity amongst cricket fans. In his official statement on the signing, Rahane said, “I am really excited to partner with My11Circle that offers a truly personalised game experience to fantasy sports enthusiasts.” Rahane`s signing comes precisely a month after VVS Laxman was brought on board. Rahane is the fifth cricketer to endorse the brand alongside Indian skipper Sourav Ganguly, Australian cricketer Shane Watson, Afghanistan`s leg-spinner Rashid Khan and former Indian batsman VVS Laxman. Ajinkya Rahane is the Latest Brand Ambassador For My11 CircleĬricket is in the air, and fantasy gaming platform My11Circle wants to cash in on the IPL hype by roping in star cricketing icon Indian Test vice-captain Ajinkya Rahane as its latest brand ambassador.
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Simultaneously, Mobile Premier League (MPL) has roped in tennis icon Leander Paes and wrestler Geeta Phogat for its national print and TV campaign “Maidan Naya, Khelo Wohi” that aims to promote eSports.
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They will be seen in digital campaigns and full films underlining the campaign’s “Champions yahan bhi bante hain, Rummy Culture, Champions ka culture” theme to promote rummy as a skill game. Cricketing legend Harbhajan Singh headlines the campaign also endorsed by other sports stars like Mahesh Bhupathi, Abhinav Bindra, and Pankaj Advani. Making a similar move, fast-growing online rummy platform Rummy Culture has onboarded several sporting icons for its “Champions” campaign.
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Rahane is the fifth brand ambassador on the brand’s roster and joins My11Circle a month after VVS Laxman. With the cricket frenzy catching up, online gaming companies have rolled up their sleeves to promote their platforms with famous sports legends in the mix.Ĭricket-centric fantasy gaming portal My11Circle has onboarded Indian test cricket team vice-captain Ajinkya Rahane as a brand ambassador. The 14th edition of the Indian Premier League (IPL) takes off on April 9 and will continue till May 30.